I'm a huge fan of Michael Drew, author of The Creation Method and co-author of Pendulum in Action, "a marketing and trend forecasting system designed for people who like to break the rules. It’s a way of approaching your customers in a unique style… one that builds intimate relationships based on predicting their needs."
Learn more: penduluminaction.com/
Tony Hsieh, CEO of Zappos, describing it as "startling insights and perspectives for anyone who wants to be successful now or in the future."
It's about staying relevant and knowing not only the trends currently going on but those that are coming. 2003 was a fulcrum year for all of us, where we shifted from the "I" mentality to a "We" mentality. What does that mean? It definitely means a necessary change in how you talk about yourself, to people about them, about products and opportunities. You know I love me some Ted talks, so here's the uber cool Michael Drew talking about Pendulum shift at the Calgary Tedx.
Learn more: youtube.com/watch?v=04c8e_W8jmg
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