In this project i worked as 3d lead, wich as responsible for modeling , shading/texturing all 3d elements, renderign and animating all the scenes.
This campaign for the PNC Financial Services Group was created by Deutsch New York, aimed at re-branding its online services. The objective was to instill the brand with a personal, warm and tangible spirit, highlighting its interactive aspects, through the creation of whimsical moments amidst common everyday situations. Over a live action setting, in different domestic environments, the protagonist triggers the transformation of real objects into magical events, representing different aspects of PNC online banking.
Mateus de Paula Santos
Loading more stuff…
Hmm…it looks like things are taking a while to load. Try again?