In this project i worked as 3d lead, wich as responsible for modeling , shading/texturing all 3d elements, renderign and animating all the scenes.
This campaign for the PNC Financial Services Group was created by Deutsch New York, aimed at re-branding its online services. The objective was to instill the brand with a personal, warm and tangible spirit, highlighting its interactive aspects, through the creation of whimsical moments amidst common everyday situations. Over a live action setting, in different domestic environments, the protagonist triggers the transformation of real objects into magical events, representing different aspects of PNC online banking.

CREDITS

Client:
PNC Bank

Creative Directors:
Daniel Piwowarczyk
Mateus de Paula Santos

Lead 3D:
Serginho Dimi

Art Direction:
Jaye Kim

3D Modeling:
Serginho Dimi

Rendering/Shading:
Serginho Dimi

3D Animation:
Serginho Dimi

Compositing:
Fabio Acorsi
Maisa Mendonça

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