The setting for the contest was an authentic Delacre biscuits workshop. The video on the site told the story of a master pastry chef who was putting the cakes into the over when he was surprised by an explosion of gold dust. Golden nuggets fell into the mix, turning a batch of Marquisettes into golden biscuits. As they left the oven, the golden Marquisettes were mixed up with the rest of the biscuits. The visitor was prompted to pull the handle in order to bring the production process to a halt and open one of the Marquisette boxes. At this point, he would enter the unique code that he had found on the product package, answer a multiple-choice question and enter his contact information. A winner would be selected every week for a period of 13 weeks. The grand prize winners would each receive a golden Marquisette via their bank.

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