An experiential campaign for the launch of the new BlackBerry Z10 smart phone which ran in a number of O2 stores throughout the UK. The campaign utilised the Microsoft Kinect depth camera which allowed the user to control a gender specific avatar to navigate through a series of videos explaining the features of the new phone and participate in a competition by answering a series of questions that would appear on screen once the user had watched at least two videos to 'unlock' the competition.
Concept and developed by Kester Sheridan (kestersheridan.co.uk)
Music by pacdv.com/sounds/
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