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3. We believe
by Neue Digitale / Razorfish
10 days ago
2. SEAT Augmented Reality Application
by Neue Digitale / Razorfish
12 days ago
1. Audi Car Configurator on Surface @ IAA 2009
by Neue Digitale / Razorfish
2 months ago
Audi A4 Car Configurator by Neue Digitale / Razorfish in collaboration with Realtime Technology AG.
Showcased at this year’s IAA - the world’s leading automotive fair.
The application allows multiple users to configure an Audi A4 simultaneously by changing the car's paint finishes, rims and by selecting and coloring style package components. The configured A4 is experienced in an immersive 3d environment, in which users can navigate seamlessly by zooming and panning using a multitouch-enabled interface.

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133 Likes

Tags

  • Ben Reierson 2 months ago
    Very nice looking app. The BMW configurator was lame, but this one is several steps in the right direction. Love the tags as knobs and the otherwise UI-free display.
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  • Jan Persiel 2 months ago
    Does this aplication render everything on the fly? Sometimes it looks a bit slow and as if the CPU/GPU chokes. Anyhow, a nice demo which is definitely a good step forward! Nice work.
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  • Heiko Schweickhardt 2 months ago
    Yes, since the Surface doesn't provide the appropriate hardware, the application is connected to a dedicated render-server via network. The speed is quite good for a high-quality rendering like that and it can be easily improved by switching to a more powerful server.
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  • Jassu 2 months ago
    great job!
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  • Pre10dr 1 month ago
    great application!
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