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Razorfish Germany's videos
Audi A4 Car Configurator by Neue Digitale / Razorfish in collaboration with Realtime Technology AG.
Showcased at this year’s IAA - the world’s leading automotive fair.
The application allows multiple users to configure an Audi A4 simultaneously by changing the car's paint finishes, rims and by selecting and coloring style package components. The configured A4 is experienced in an immersive 3d environment, in which users can navigate seamlessly by zooming and panning using a multitouch-enabled interface.

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  • Ben Reierson 2 years ago
    Very nice looking app. The BMW configurator was lame, but this one is several steps in the right direction. Love the tags as knobs and the otherwise UI-free display.
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  • Jan Persiel 2 years ago
    Does this aplication render everything on the fly? Sometimes it looks a bit slow and as if the CPU/GPU chokes. Anyhow, a nice demo which is definitely a good step forward! Nice work.
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  • Heiko Schweickhardt 2 years ago
    Yes, since the Surface doesn't provide the appropriate hardware, the application is connected to a dedicated render-server via network. The speed is quite good for a high-quality rendering like that and it can be easily improved by switching to a more powerful server.
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  • Jassu 2 years ago
    great job!
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  • Pre10dr 2 years ago
    great application!
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  • Kris Meeusen plus 1 year ago
    Very very nice.
    Like the simplicity.
    Live render looks good
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  • Mohamed Anis Dahmani 1 year ago
    Can't the application be driven without using the two "knobs" that we see on the sides ?
    Are they kind of a mouse ?
    How do you parameter them ?
    Are they part of the application or can they be used for other as well ?

    Thank you
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00:01:49
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  • Uploaded Mon September 28, 2009
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