As an iconic American automaker with more than 100 years of tradition and a global brand recognition rate of 95%, Ford is leveraging the power of social media to reestablish itself and its “One Ford” vision amidst industry turmoil. In his BlogWell Minneapolis presentation, “Zero to 60: Ford’s Social Media Story,” Ford’s Global Digital and Multimedia Communications Manager, Scott Monty, describes how the brand is taking advantage of the spotlight on the brand and the industry to jump in conversations and share their story.

Scott’s presentation covers how they’ve worked to “set their content free” by making it available for download and sharing, how the Fiesta Movement has put a bunch of talkers (and their unfiltered opinions) behind the wheel of new cars, and how Scott has connected fans directly to CEO Alan Mulally via Twitter.

(Special thanks to our lead sponsor, Globalpark, for help making BlogWell Minneapolis possible.)

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