Yr, the world’s first live all-over print specialists, are handing over the keys to London’s brightest creative minds as part of an exclusive 6 week installation of fashion and technology at Boxpark in Shoreditch, London.
The one-off Yr Takeovers will include WAH nails, the London based nail salon that brought fashion forward nail art to the mainstream, leading fashion bloggers in the run up to O2 Campus Party, and internationally recognised pattern specialists Patternity who use pattern as a powerful tool to inspire, explore and innovate.
Yr, the brainchild of interactive digital specialists Luma whose work includes cutting-edge digital concepts for the likes of Nike, New Era and MTV, have developed the Yr Boxpark installation which will feature interactive touch-pods, and the world’s only live all-over digital printing process, to give designers and the general public the opportunity to create one-off patterns and prints and produce their work onto high-quality garments to take away within minutes.
Partnering with fashion’s most inspiring creators of pattern and imagery to showcase Yr’s love of print, the Yr Boxpark installation will host a series of ‘Yr Takeover’ events, starting from Thursday 8th August, which will inspire individuals to access the #YrTakeover print archives to develop their own designs and access and interact with the #YrTakeover collaborators in an entirely new way.
Yr Boxpark is now open to the public to create their own designs, by uploading their own images and utilizing the Yr print catalogues in-store, as well as being inspired by the nightly digital displays externally facing onto Bethnal Green Road and showcasing themed print inspiration. Follow daily Yr updates via instagram at @YrStore_LDN and news updates via Twitter @YrStore.
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