Loom’s online and physical worlds collided to create an entirely new and engaging shopping experience. From the pavement to the packaging, passersby and loyal customers were exposed to a new realm of retail that went beyond a simple purchase. By developing a highly integrated experience, we helped to establish Loom as a hub for innovation, whilst setting a new benchmark for immersive retail in South Africa.
Creative director: Michael Zylstra
Technical director: Rigard Kruger
Developers: Jennifer Cohen, Warren Hall
Art director: Michael Tymbios
Copywriter: Gemma Cowan
Designers: Michael Tymbios, Simon Nicholson, Emma Cook, Daniel Ting Chong, Adam Hill
Studio Producers: Mignonne Saaiman, Zonica Strydom
Production Company: The Institute of Amazing Shit
Director: Duvan Durand
Editor: Duvan Durand
Design, Fabrication and Installation: The Michael Elion Company
More Info: ikineo.com/immersiveretail
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