CLIENT: LPFP - Liga Portuguesa de Futebol Profissional
AGENCY: F5C - FIRST FIVE CONSULTING
DIRECTION & PRODUCTION: ONETWO
© 2012 ONETWO
A Portuguese Football League social responsibility campaign in partnership with the Portuguese Federation of Food Banks Against Hunger, with TVI and ZON, with the participation of professional competition teams, players, coaches and referees, who together aimed to alert society for the problem of food shortages.
According to official data provided by the Food Bank, 89,577 Kilograms of food, were raised with a total value of € 116,862.91. The initiative counted with the subscription and contribution of 3,198 internet users.
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