A round-table discussion about how blogging, Twitter and mobile devices are changing journalism and attracting advertising dollars. What does this mean for newsroom budgets and newspapers. How do advertisers view the various media choices and where they are placing their advertising money.
Led by Len Apcar, Deputy Managing Editor of International Herald Tribune, and joined by Thomas Crampton, blogger, digital strategist, Ogilvy Worldwide, advertising agency, former correspondent International Herald Tribune and Dominic Ciarfardini, Advertising director, Asia-Pacific, International Herald Tribune. Together they will discuss the current landscape of online advertising and the arguments behind new media advertising and brand advertising.
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