How do we tell people that Kari Traa now has a summer collection, and help Kari Traa figure out how people want it to look like, with out any media spending?

We make a viral crowd sourcing campaign, where people show Kari Traa, through their behaviour, what they like.

The user made an inspirational image for Kari Traa -we tracked the shapes and colors chosen by the user.

In order to be heard , the user needed influence. Influence was gained through sharing. The more people that views and likes your design, the more influence you got.


Unique visits, with almost no media spending: 110.000
Avg. time on site: 6 minutes

Thats 11.000 hours spent, or over a year of quality time.