Our friends at Juxt Interactive, asked us to help on the installation for Toyota Prius at the 2011 Detroit Auto Show. They tapped our design and animation skills, coupled with our keen understanding of interactive installations and experiences. Working with @PushOffices on the screen technology, and our frequent sound experts @antfood, we collaborated on the launch of one of the most compelling - and just plain fun - installations of the entire show. A mix of Price Is Right style physical interaction, and good ol’ fashion slot machine gambling, we developed a life-size triptych experience that’s both playful as well as informative - a tough line to walk.
JUXT Interactive
Creative Director: Jeff Whitney
Art Director: Sebastian Bettencourt
Senior Producer: Rachael Wilcox

Partner, Creative Director: David Schwarz
Partner, Creative Director: Erik Karasyk
Producer: Madonna Arsan
Lead Designer: Laura Alejo
Lead Compositor: Wes Ebelhar
2D Animator/Compositor: Justin Demetrician
3D Animation/3D Rigging: Erik Karasyk, Vlad Streltsov, Justin Demetrician, Jordan Blit

Architectural Modeling: MARCH

Music & Sound Design: Antfood
Executive Producer: Sean McGovern
Creative Director: Wilson Brown

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