The head honchos from SOAP Creative -- Ashley Ringrose (Founder & Technical Director), Bradley Eldridge (Partner & Executive Creative Director), Ross Raeburn (Managing Director) & Michael Hughes (Creative Director) -- awarded this idea a Shortlist for Brief 8 in the Young Glory 2013 Professional Category.
The brief was to pick a bank and get people taking up a transaction account with no budget to do anything above the line – that's fancy jargon-speak for traditional advertising.
And this is 1 of our 2 solutions. Both scored a Shortlist.
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