In order to build excitement at the start of their huge international general assembly, the Unitarian Universalist Association chose to open with a dynamic video outlining the theme of covenant. Fun characters play out a quick story of Adam and Eve, Noah's ark and the pilgrims before asking larger questions about covenant and the future.
Creating a video for such an event gave me a lot of artistic freedom to define the visual direction the video would take. A warm inviting color palette makes a complex and abstract concept approachable while fun illustrations with a stylized inline look coupled with quirky animations and a fun modern font balance between the excitement and engagement of the opening of the converance and the seriousness of its concepts.
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