Imaginary Forces - Lexus Intensity

Name: Imaginary Forces - Lexus Intensity
Uploaded: 2013-06-19T16:07:01+00:00
Duration: 45 s
Channel: Imaginary Forces
Description: For Lexus’ new “Intensity” campaign, IF directors Michelle Dougherty and Karin Fong captured the heightened sensory experience of driving the new Lexus IS using a series of evocative images intercut with the vehicle in perpetual motion. Viewers are thrust into the driver’s imagination, where they experience the thrill of the drive through his eyes and ears.

For Lexus’ new “Intensity” campaign, IF directors Michelle Dougherty and Karin Fong captured the heightened sensory experience of driving the new Lexus IS using a series of evocative images intercut with the vehicle in perpetual motion. Viewers are thrust into the driver’s imagination, where they experience the thrill of the drive through his eyes and ears.