At the 2nd Annual International Shopper Insights in Action Event, Arla Foods (*ONE OF THE WORLD’S LARGEST DAIRY COMPANIES) demonstrated how shopper insights enabled them to leverage the shelf and re-build the cheese category strategy in Denmark. Learn how to translate insights into innovation through inspiration, customer engagement, and activation in this video plus: Hear how insights transformed activation parameters, how to connect strategy for fast execution and successful customer engagement strategies. Visit shopperinsightsintl.com to learn more about this year's program and get involved.

Video Production by FireFilms International, sponsored by Firefish Ltd.

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