First, you ask Neil Summerour to hand-letter the words Strokes of Genius. Then you cut white vinyl stickers and take them to Blanchette Press. And then you put those stickers on notebooks and invite some friends and fellow makers over to do some painting.

Credits: Neil Summerour, Aaron Blanchette, Adam Blanchette, Gail Blanchette, Marie Hohner, Xerxes Irani, Beau Lark, Dawn Mesana, Drew Ng, Xuan Nguyen, Victor John Penner, Darcy Twarog, Mark Vanderland, Wendy Wan, and Jonathan Wood.

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