Business Ethnography is a new and trendy topic to Corporations small and large, around the world and particularly in China. What is ethnography? How is it different from normal research methods used by qualitative research companies? Millward Brown and Monde Moderne asked me to do a 5 minute video shot in and around their offices in central Shanghai to answer these questions, to show their passion for research and introduce some key staff. Working alone, I shot the interviews in two days and did the editing over five days.

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