The NHL's social media team works on a variety of social networks and interacts with thousands of fans every week. Using Hootsuite, they nurture hockey's biggest fan base by having conversations, sharing fan photos, and utilizing videos. They share game times and trades, they ask and answer questions about rules, teams and everything in between.

Watch to see how the NHL is making a run at the social media Stanley Cup. Learn more about social media management and HootSuite at hootsuite.com/

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…