CNBC Prime airs entertainment and lifestyle-themed programming focused around the brand's core: money. A big part of our brand launch for CNBC Prime was building a library of footage and imagery that speak to the target audience: affluent men and those who aspire to be affluent men. We shot everything from models to motorcycles, sports cars to single-malt. Here's a little taste.

Credits
Client: CNBC
Live-Action: Gretel

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