Survival of The Favourites

My submission to the D&AD 2013 Moving Images brief. Done together with Rasmus Bak.

The ident visualizes the selection of content from Channel 4 for the reruns on 4seven. The object inside symbolizes the range of programs being shaped, cut up and molded - thereby leaving only the most popular and talked about shows to be aired. The box works as an outer frame, symbolizing the tv screen. The object is split up and sent out to hit the screen, each part representing a specific show.

Unfortunately the judges are all about artsy solutions...