When the government asked Numiko to design a digital strategy for its Time to Change initiative, there was hardly any existing content. Fortunately, there was a clear purpose: to help young people understand and talk about mental health. Chris explains how Numiko used personas and content mapping to build a strong framework from the earliest stages of the project
* Learn how interviews and card-sorts can inform persona development.
* Hear why mapping user journeys can identify key points for content creation and delivery.
* Understand how a user-centered approach at the earliest stages can yield a lasting content framework.
Recorded live at Hub Kings Cross during the “User-Centred Content Strategy for Young and Old” event on 8 May 2013, organised by the London Content Strategy Meetup. togetherlondon.com/events/meetup
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