“A prototype is worth a thousand meetings.”

Using Photoshop to design websites certainly has it short falls. There has to be a better way. Thanks to smart people like Jamie Neely, founder of Typecast, there are new tools available that make designing the web more like the web. Neely proposes an entirely different approach to digital design that places typography and content as the center of a brand's digital expression and allows for real-time prototyping so that what a client sees at the design stage is what the client can expect in the end result.

Jamie Neely is the Creative Director at Typecast, a web design prototyping tool recently acquired by Monotype. typecast.com

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