I needed to do more with my new logo design. Inspired by high-end brand identities I decided to see how far I could push my own logo. I created a series of the logo altering from one state to another changing form, nature and substance. More to come! Check out some close up stills of the project here: behance.net/gallery/Identity-Transmute/9482129

-Breakdown here: vimeo.com/69765078
-Edit by Mike LaHood ( vimeo.com/mikelahood )

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