Kevin Marks is a Developer Advocate for OpenSocial at Google, bringing external developers and Google engineers together to make a better web. Over the last 20 years he's alternated between giant companies and founding startups - BBC, The UK MultiMedia Corporation, Apple QuickTime, Technorati and now Google. The common thread has been working out how people, computers and media can complement each other, and solving the engineering and social problems where they meet. He is one of the driving forces behind microformats.org and advisor to the Open Rights group. He wants you to remember that URLs are people too, and his URL is epeus.blogspot.com _ This video was filmed at the Lift08 conference using the Sanyo HD1000 camcorder and posted in HD quality at techvideoblog.com