Simon Veksner, head of ideas at Naked Communications, discusses the two big marketing takeaways from 'Overstay Checkout', the winner of the 2013 Warc Prize. This campaign, for Art Series Hotels in Australia, was based around an innovative new service that generated word of mouth, rather than ATL ads. Warc subscribers can view the full case study here: warc.com/Content/Documents/A99221_Art_Series_Hotels_The_Overstay_Checkout.content?ID=e3a4540f-4138-4695-9a6f-45abf86197a9

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