This charming campaign created by Ogilvy & Mather and Directed by Everynone at Epoch asks the question ‘When did you stop thinking you were beautiful?’.

Cleverly cutting footage of young girls and women of all ages desperately trying to hide from the camera, the spots ends on pre-schoolers confidently parading before the lens and performing for the camera before closing with the emotive words ‘Be Your Beautiful Self’.

Creatively it was very important to keep and enhance the authentic element to this spot, making it look and feel like very real handy cam ‘home’ footage.

Dove ‘Camera Shy’ was awarded a Gold Lion for Film at this years Cannes Film Festival.

Credits
Agency: Ogilvy
Director: Everynone
Production Company: Epoch Films
Producer: Dave Knox
Agency Producer: Simon Stewart
Exec Creative Director: Gerry Human
Creative Director: Christine Jones
Post Production: Finish
Colour Grading: Paul Harrison
Flame: Judy Roberts & Steve Murgatroyd
Post Producer: Justine White
Editor: Sam Gunn @ The Whitehouse
Audio: Wave

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