Ochs Und Junior just might be the coolest watch company in the world. You probably haven't heard of them, unless you're a regular reader of HODINKEE or some other like-minded publication. You see, they don't have any brand ambassadors or marketing budget at all. They don't have any retailers, anywhere. All Ochs Und Junior watches are sold directly through the Oxloft, a converted workspace, gallery, and boutique in downtown Lucerne. Their watches aren't even marked with the brand's name. What Ochs Und Junior does have though is one of the cleanest design structures of any line of watches, a brilliant watchmaker as a co-founder, and one of the most compelling brands around.
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