A report covering the in-depth survey carried out across UK public sector organisations into the use of Social Media.
As the Digital by Default agenda moves swiftly forward, it is now more important than ever for the public sector to embrace new digital ways of working. 82% of adults are now online with 43% actively using social media. And with the rise of smartphone use and 56% of UK adults now in possession of a web-enabled phone, social media presents a huge opportunity for enhancing service delivery.
However, with these benefits comes a number of challenges for public sector organisations. Access to social media in the work environment has traditionally been limited due to fears over security, productivity and accountability.
The Public Sector Social Media Survey 2013 was created with iGov Survey to consider the public sectors current stand point and future plans for social media, including how and what activities are tracked through different social media channels. The core aim of the survey was to provide a snapshot of the public sector's current use of social media on an organisational level.
Get the full report here: gossinteractive.com/public-sector-social-media-survey-2013
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