Southern Swim is a brand built on the culture and lifestyle of activities around water in the South. While most swimwear brands are focused on the West Coast and Caribbean, we want to highlight the rich culture of going to the lake, floating the river, or simply hanging out by the pool. While this culture of spending time on or around the water is so intrinsic to living in the South, it is often overlooked. Each trip to that favorite body of water is an experience; memories are created and stories told. The experience is the destination.

southernswim.com

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