“Who are you not to be great?” That is the call HAUS answered when asked by BBH to work with them on their campaign for the launch of the new Playstation PS4. BBH created an epic commercial that featured a combination of all the greatest characters from a variety of Playstation games. Using the Playstation YouTube brand channel, HAUS built an application that plays the commercial and gives the audience the opportunity to unlock hidden content throughout. Once the user finds “explore” mode, they are directed to a still image from the commercial with beautiful parallaxing effects and hot spots where they can unlock content from their favorite Playstation games. Some of this content includes mp3s, image downloads, and 360 spins.

madeinhaus.com/work/playstation/

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