This is a short movie which shows how Oli works during the design process. Working by hand, Oli draws all of the designs in a very traditional way, with each design then being made into a screen and ready to be screen printed. Oli tries to stay away from using computers in the design stages, instead focusing on hand drawing all the designs. This hand drawn quality is something which may set Oli apart from other brands and helps to create something recognisable and hopefully encourages the viewer to develop an appreciate for the brand.

This particular design I drew for the purpose of the film and has not (yet) been developed into a product.

If you want to check out the Oli range go to oliclothing.com

Hope you enjoy!

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