In his BlogWell Minneapolis case study presentation, "Marketplace 4.0 at CME Group," Allan Schoenberg, Director of Corporate Communications for CME Group, shared insights on how the company has been so successful in finding their audience online.
Allan's presentation covers how after using Twitter for about a year, they've grown their follower count to over 750,000, as well as how they've seen success using LinkedIn and how they're beginning to measure the ROI of their efforts.
(Special thanks to our lead sponsor, Globalpark, for help making BlogWell Minneapolis possible.)
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