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On Friday, 25th September we launched our first Moving Brands paper, ‘Living identity’. By its nature, the paper is already out of date so we made a ‘living’ cover which uses augmented reality technology to allow people to see our latest thoughts, news and updates. Using just the cover (also download-able from movingbrands.com/livingidentity ) and a webcam, users can view live Moving Brands content using gestures to browse and scroll. We believe this is the first time augmented reality technology has been applied to a corporate book, as well as being pioneering in its ability to draw on a range of live feeds.

movingbrands.com
with thanks to RenderHeads renderheads.com

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  • Joël Cox 1 month ago
    The demo looks pretty cool. I printed the cover to try this at home, but the application doesn't seem to recognize it.

    Any chance this only works with the higher resolution iSights? Too bad :(
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  • Moving Brands 1 month ago
    Hi Joel. Sorry to hear you're having problems viewing the AR. Two things to check to ensure the application works correctly, is that you have the latest version of Flash and that you are in good lighting conditions. We've found that low lighting can make the app a little jumpy. Hope this helps.
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  • mindblob 27 days ago
    Hi there! Great use of AR. I think there's a mistake in the above link, though. The ")" is linked to the hyperlink, causing it to load error page. : )
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  • Moving Brands 26 days ago
    Thanks mindblob!
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  • Mr Ting 17 days ago
    i think i'm going to try it... oh one question though what's the name of the song in the video? it sounds amazing
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