I was thinking the other day that the phenomenal Nike "Just Do It" campaign is now over 20 years old, and could perhaps use a "refresher". Nike has done some serious expansion into a wide variety of sports the last 2 decades and I thought I'd include that, alongside an action word/verb. DOING, to show the present, today, now.

This is a quick 7 second animatic (rough) that can easily be extended and enhanced relevant to media across all fields. I imagined the sound (heartbeat and breathing) start slow and progressively increase with each sport/image.

Enjoy.

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