In the digital age, it has become increasingly difficult to gain the timely insights needed to keep pace with condensed business decision cycles while accommodating shrinking budgets.

Dan Fitzgerald of GMI and GutCheck CEO Matt Warta explore a rapid method of gathering consumer insights. This webinar provides an overview of Agile Market Research enabled by on-demand qual-quant solutions. This new technology-enabled approach is allowing innovative organizations to obtain real-time insights and rapidly identify winning product, communication and promotion concepts in days vs. weeks in a cost effective manner. GMI and GutCheck walk through real-life business challenges and how we can reduce the turnaround times for gathering customer feedback and generating market insights.

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