Far-reaching developments are afoot at Swarovski, with the announcement of a dramatic change to the DNA of its crystal. Since September 2012, the entire assortment of SWAROVSKI ELEMENTS is switched to the new ADVANCED CRYSTAL standard -- a new, innovative lead-free* crystal composition, complying with current laws and regulations governing the use of certain substances in finished products in the most relevant segments of our customer's business, and which is patented by Swarovski in the US, Japan and 16 European countries.

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