Last Sunday we impulsively shot a commercial for jeans. Martin Strauss (one half of the directing team @ plummerstrauss.com) , who was crashing on our couch while visiting from San Francisco, myself, and Laura Valladao (lauravalladao.com) flushed out the concept over coffee late Sunday morning.

We location scouted Sunday afternoon.

We scrambled to find actors. At one point we stood outside of the subway entrance and tried to cast the people walking by. We could not have been luckier to end up with Brian Fithian and Alik Barsoumian.

HUGE Thanks to: Paul Ellington (camera provided by), Genevieve Evans (assistant camera), Sante Prempeh (rooftop!)

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