PromaxBDA Local - Bronze Award - News/Information Program Spot
Producer/Editor: Tony Lytle
VFX: Bernard Ong
Creative Services Director: Tom Vodick
Called WGN Investigates, WGN-TV’s investigative unit is essentially a new one. It needed immediate attention and promotion. We decided to do that in a different way and in a different style than our competitors. While they focus on the news talent and the “investigators,” we want to focus on the results and the viewer benefits. So, when WGN Investigates started out by exposing pension abuse in Illinois, it provided the perfect material for us to build a promo that was part image, part proof of performance for not only the station but for the people of Illinois. It also meant we now had a promo template to continue plugging in results and reactions from the next investigations.
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