In this project I chose to design packaging for chocolate bars. Here the chocolate is only an excuse for the existence of a different kind of packaging, one which will give a different experience and make you dwell a moment longer on its opening.
In my project the packaging is definitely the main player.
I wanted my packaging to be innovative but at the same time recognizable, easy to open and close again, elegant and playful.
After endless tests and searches I decided to use a familiar material and technique - paper and layouts, in order to stay in the world which will be recognized by the chocolate lover.
The project created 11 packages; each one brings to life moments and gestures, familiar to us all
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