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13. David Meerman Scott keynote at BMA 2009 national c…
2 years ago
The New Rules of Marketing and PR keynote presentation and Q&A session delivered by David Meerman Scott at the Business Marketing Association 2009 national “Unlearn” conference. Scott spoke June 10, 2009 at the sold-out conference held in Chicago’s Drake Hotel. Since the BMA is a business-to-business organization, Scott’s keynote is tailored to a B-to-B audience. Scott argues that when others spread your ideas and tell your stories online, buyers are eager to do business with you and all kinds of doors begin to open.

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  • Joseph Ratliff 2 years ago
    David, this presentation absolutely floored me. Great stuff. Uncovering serious leverage by identifying the people that buy your stuff and relating to them...cool.
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  • Mindshare 2 years ago
    This is absolutely fantastic. Every marketing manger on the planet needs to hear this and internalize it.
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  • Julian Summerhayes 1 year ago
    This has to be the best video on the benefits of social media that I have ever seen. Thank you David.
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  • Shauna Nicholson 1 year ago
    I love the case studies! What a fantastic presentation. Thank you for sharing!
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  • Girls Fight Back! 1 year ago
    You rock, @dmscott. Thank you for practicing what you preach in the innovation department, by making this speech available online in its entirety.
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