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37. 馨城:中文版
2 years ago
36. 2009 IDEO Holiday card
2 years ago
35. Future Meat: Rare
2 years ago
34. Future Meat: Well
2 years ago
33. Munich 2030: 2
2 years ago
31. Munich 2030: 1
2 years ago
29. Proactive
2 years ago
28. Reactive
2 years ago
27. NO TRASH NYC 2030
2 years ago
26. New Tools and Behaviors
2 years ago
25. New Systems
2 years ago
24. Escape
2 years ago
23. New Decisions
2 years ago
22. A Little Bit Dimmer
2 years ago
21. A Little Bit Brighter
2 years ago
20. Harmony City
2 years ago
19. Free Ride
2 years ago
18. The Commute
2 years ago
17. Our Invitation To You
2 years ago
13. I Miss My Pencil
2 years ago
11. Birth 2 Business
2 years ago
The IDEO Palo Alto play team cast this second of two videos in a future where the experience of play is shaped by the context of expensive electricity – where schools make it mandatory for children to play in order to offset the expensive fossil fuel charges. Essie, the main character, goes so far as to steal energy from a fellow student so that she can later animate her own pretend world, which is... entirely dependent on electric power.

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  • Soxiam staff 2 years ago
    matrix.
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  • chaitanya krishnan 2 years ago
    hu ha ha ha ha! isn't this what kids in africa have to do with the olpc ?

    neat video.. lovely style
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  • Jake Szymanski 1 year ago
    The style is gorgeous and the concept is intriguing, but what's with the bad clown nightmare music...? This is supposed to be about envisioning a brighter future right?

    Also, is IDEO's outlook on the future really this bleak? Will we really have to sap minuscule bits of energy via ancient sewing machine mechanisms from children fidgeting their feet under their desk?

    Or, is this more about anticipating how we might deal with a less-than-ideal future of energy solutions? A sort of "What if there is no miracle alternate fuel source break through?"

    I would love to hear other's interpretations of this!
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  • Gabe Trionfi 1 year ago
    Hi Jake,

    Thanks for the kind words about “escape.” I’m a member of IDEO’s design community and I lead the team that created this hypothetical vision of future play. You are spot on regarding the “what if there is no miracle” exploration. This part of a series of IDEO design community generated “what if’s” about climate change and human experience.

    If you want to see the same young girl “Essie” play in an alternate future where the U.S. has taken a more proactive approach to reducing carbon emissions check out “free ride” on the Living Climate Change website.

    livingclimatechange.com/2009/09/play-is-here-to-stay/

    As for the music I’m guilty as charged and loving it. If you are going to have a nightmare why not go all the way and include some scary clowns.
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  • Frankly 1 year ago
    Awesome!
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  • Andriy Yasynetskyy 1 year ago
    There is nothing wrong about the music)
    But the scenario is very realistic, not only with playing children..What about to generate the energy when designers create?
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