Referred to by its locals as simply LES, the historical lowest east side is considered one of NYC's final remaining real neighborhoods. This tenement lined off the beaten track enclave bears an uncanny resemblance to a business model and philosophy closely tied to the turn of the century immigrants who arrived with a sense of determination and an unwavering adherence to the model of the entrepreneur. Now a new history is being written, by Artisan Popcorn poppers, Cuban seed cigars sales woman, Mescal purveyors, even the owner of what he calls a speakeasy, serving only pre prohibition cocktails in his period decorated lounge on the 2nd floor of his Clinton St. watering hole. I took an interest in speaking to this unique demographic of owner operated, risk taking business people as the first iteration in a series of NYC neighborhood closer looks. I studied 22 New York City neighborhoods as my initial due diligence to begin this series.

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