TheBiz.tv The cost of medical care, extended care and geriatric lifestyle requires a holistic approach to the senior market, not found among the financial advisers who hold themselves out as senior market specialists. Gerontology planning is financial planning for seniors at its most comprehensive level. The cost of elder care can be daunting, but with a thorough financial approach, some of the expenses can be mitigated. Steve and Dianne hit the cash register to show the price tag of elder care, beyond your conventional understanding of long term care insurance.

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