Schmick were asked by Absolut to help celebrate their collaboration with esteemed artist, Jamie Hewlett. Here we captured what inspired Hewlett, both in term of his muse for the project, London, and the brand itself. This piece to camera explored how each of the seven iconic characters were developed, with the film being used online to promote the partnership. Hewlett enjoyed working with us so much that he later commissioned Schmick to shoot a similar piece to promote his music project, Monkey Opera with Damon Albarn, on its rerelease in NYC.

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