In this presentation, Coca-Cola Freestyle's Global Marketing Manager, Scott Cuppari, talks about how The Coca-Cola Company is fueling innovation thru their Coca-Cola Freestyle platform and integrated marketing approach by creating stories (content, experiences, conversations) that spread through owned, earned, shared and paid media -- all to create shared value for themselves, their consumers, and their customers. See how Scott Cuppari and Coca-Cola Freestyle are fostering conversation with consumers instead of just sending messages.

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