Every office has a runner, doesn’t it? Or a group of them, we do. So we know what it takes to get ready for a race like the Cardiff 10K, which is supported by our client Kidney Wales Foundation.
To help promote the run we used knowledge of what we see most when out running, the paths where we run. The film ‘Get to know paths near you’ recognises the different regimes and places people train for a worthwhile charity event.
Seeded out through social media and featured on national Welsh news media the short film helped encouraged runners of all abilities to sign up for the Cardiff 10K.
Concept: Gill Advertising
Director & DOP: Tudor Gillham
Editor: James Rogers
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