Director: Tobias Perse.
Concept. HEIMAT, Berlin
Building on a product concept, we pieced together the elaborate project over the past 12 months with seven suppliers. It began with procurement of the Czech tank together with all necessary licences. This was, of course, followed by disarmament, quality assurance during production, adherence to all DIN standards etc. Not to forget the packaging, which naturally involves more than just a hammer in a protective box. Rather, it is reminiscent of classic special vinyl pressings. The hammer, packaged in a box with an elaborately printed interior and exterior, also comes with a thick cloth flag and a photo set.
The first 150 HORNBACH HAMMERs will be available to order exclusively via the HORNBACH Facebook pages in Germany and Austria. These are linked to the online store (from 02 July), one week before regular sales begin in the markets and online store on 06 July in Germany and Austria. The 150 Hammers sold out within minutes!
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