Interview - Kevin Roberts - CEO Saatchi & Saatchi

Name: Interview - Kevin Roberts - CEO Saatchi & Saatchi
Uploaded: 2009-10-09T03:55:05+00:00
Duration: 6 min 6 s
Channel: Braden Kelley
Description: I had the opportunity to interview Kevin Roberts, CEO of Saatchi & Saatchi about the future of the customer-mobile relationship, and the Do One Thing (DOT) campaign, and examples of good campaigns integrating social media and advertising effectively.

I had the opportunity to interview Kevin Roberts, CEO of Saatchi & Saatchi about the future of the customer-mobile relationship, and the Do One Thing (DOT) campaign, and examples of good campaigns integrating social media and advertising effectively.