Excuses let the the breast cancer grow. Do the self exam today.
Spot for IBCC by Ogilvy São Paulo. Directed by Blacknail Pictures.

Art Directors: Fernando Reis, Guilherme Nobrega (Ruivo!)
Copywriter: Marcelo Padoca
Head of Art: Denis Kakazu
Creative Directors: Anselmo Ramos, Fred Saldanha
Production: Blacknail Pictures
Director: Rick Thiele
Photography Director: Mario Ucci
Editor: Rick Thiele
Sound: Dr. DD/Bonde Fumegante